I just found this article, and it is easier (and ethical) for me to present it as I found it. It says some things about improving a business web-site that sometimes, in the process of judging one's own work, one forgets to keep in mind the basics. And they are so important.
Most of the successful blogs and sites that I have run across, I get a sense of personality or style from them. What translates, for me at least, is a sense of genuineness and honesty. Cyberwise, I know whose plug-in I'm talking to.
I have heard both sides of ads and how much is too much/little. Point number four below states to keep ads spared, and yet I have seen very successful sites a bit on the heavy side. Then again, I have seen sites heavily into ads, and that is ALL it looks like. I would think it is a matter of taste, and good presentation that makes the difference. People should have the option to by-pass the ads if they choose, or dive right it.
Hope all my visitors enjoy the article below from NewsUSA.
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5 Easy Ways to Improve Your Business's Web Site
(NewsUSA) - Today, a company's online presence is often as
important as any brick-and-mortar storefront. But many small businesses still stumble when it comes to designing their company Web sites, and their image can suffer in the process.
Here are some tips to help small businesses improve their Web presence while avoiding
some of the most common pitfalls:
1. Keep it lively. In addition to keeping the language of your Web site concise,
consider writing with a sense of personality. A conversational tone can make visitors feel more
comfortable and willing to take interest in whatever it is you're selling or promoting.
2. Avoid atypical fonts. Although it's vital to catch the viewer's attention right
away, don't rely on strange or trendy fonts to do so. Stick with a standard set of fonts and let
the professionalism and content of your Web site do all the attention-getting.
3. Stay current. To prevent your Web site from seeming out of touch with
modern online technology, consider featuring streaming video. Companies like WhiteBlo(http://www.whiteblox.com/)
build and design streaming video players that can be smoothly incorporated into any Web page. The players also feature back-end analytics, so you can track your visitors' viewing habits with the player itself or monitor their participation in polls and surveys that come coupled with the
technology.
4. Use ads sparingly. Ads can be a great source of extra revenue, but having too
many can be distracting and make the site appear cluttered. Consider setting a personal limit as to how many advertisements you'll feature at one time. If you're using WhiteBlox or another streaming video player, feature paid ads at the
beginning of the videos or broadcasts.
5. Use your own photos. In an "About Us" section, include real pictures of the
people who work for your business. Stock photography can give your Web site a canned appearance, whereas photographs of your personnel can add a genuine touch that will resonate with visitors.
(NewsUSA) - Today, a company's online presence is often as
important as any brick-and-mortar storefront. But many small businesses still stumble when it comes to designing their company Web sites, and their image can suffer in the process.
Here are some tips to help small businesses improve their Web presence while avoiding
some of the most common pitfalls:
1. Keep it lively. In addition to keeping the language of your Web site concise,
consider writing with a sense of personality. A conversational tone can make visitors feel more
comfortable and willing to take interest in whatever it is you're selling or promoting.
2. Avoid atypical fonts. Although it's vital to catch the viewer's attention right
away, don't rely on strange or trendy fonts to do so. Stick with a standard set of fonts and let
the professionalism and content of your Web site do all the attention-getting.
3. Stay current. To prevent your Web site from seeming out of touch with
modern online technology, consider featuring streaming video. Companies like WhiteBlo(http://www.whiteblox.com/)
build and design streaming video players that can be smoothly incorporated into any Web page. The players also feature back-end analytics, so you can track your visitors' viewing habits with the player itself or monitor their participation in polls and surveys that come coupled with the
technology.
4. Use ads sparingly. Ads can be a great source of extra revenue, but having too
many can be distracting and make the site appear cluttered. Consider setting a personal limit as to how many advertisements you'll feature at one time. If you're using WhiteBlox or another streaming video player, feature paid ads at the
beginning of the videos or broadcasts.
5. Use your own photos. In an "About Us" section, include real pictures of the
people who work for your business. Stock photography can give your Web site a canned appearance, whereas photographs of your personnel can add a genuine touch that will resonate with visitors.
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